maybe I am a crankypants lately, but the first 2:30 of this clip always comes to mind whenever I'm at a commercial audition and the ad people are telling me about this AMAZING concept they have for this spot.
I humbly suggest you watch the whole scene if you have time, if you haven't seen the movie. Which is perhaps my favorite movie ever. Viva la sexy screwball comedy. Viva la Soderbergh. Viva la Out Of Sight.